Waterside Holiday Parks have traditionally had a loyal customer base across their three parks, relying heavily on word of mouth and repeat bookings. However, with price driven bookings and aggregator sites impacting their sales, they needed new websites with simplified journeys, rich visuals, and improved availability checkers to help fill bookings during the quieter months of the year. We developed three separate park websites (Waterside, Chesil Vista and Osmington), using a .NET open source platform, Umbracco, together with the RMS booking system for real time availability and pricing.
I designed the sites with a large amount of photography to showcase the parks enviable positions, the facilities, and to create an immersive and interactive platform where users can easily explore and plan their next trip. Instead of being presented with a list of pages, the navigation also presents users with a visual which straight away helps them make choices about which home they may choose, and supports the decision making process. Regular team meetings were held focusing on improving the key user journey through to the booking engine, and working through the technical details of how components such as the navigation and carousels were expected to work.
The check availability interface consists of two screens, allowing the user to check specific dates, or quickly see the remaining available dates spread across the home types. The latter view is intended to save users time that they might have spent attempting different dates and navigating forward and back a week. The user can move freely between the two options but the 'weeks with availability' view is the default when bookings reach the 'nearly full' level.
Watersides creative look and feel
I designed the Waterside site to portray their 5-star holiday park USP using plenty of white space, a modern full width layout, large imagery and contrasting, rich black and gold colourways. Design embellishments were kept to a minimum as I wanted to let the impressive photography of the accommodation and park speak for itself.
Chesil Vistas creative look and feel
The dark blue, soft grey and white on Chesil gives a professional tone and ties in nicely to its seaside location.
Osmingtons creative look and feel
A simple evolution to the existing Osmington colourways - with the addition of two earthy tones - helped to portray Osmington’s concept of a country /secluded escape more closely.
Work completed at Appius