JLL is a professional services and investment management firm offering real estate services to a wide range of clients, operating in 80 countries worldwide.
Following a brand refresh, JLL were looking to develop a new JLL Residential site which aligned with their business objectives, and balanced a high impact brand experience with improved UX and performance.
My designs centred around the following key objectives:
• Establish JLL as an industry leader
• Communicate the full range of services and be seen as a ‘one-stop-shop’ in the residential market
• Enable users to easily find content (research, news & opinions, publications, case studies) on content-rich pages of the website
• Enhance search and property alerting e.g. saving of searches for repeat use
• Use personalisation and behavioural based targeting to provide a simple and intelligent site experience that helps users to find relevant and related content intuitively