The CMI (Chartered Management Institute) has been actively involved in gender diversity for almost 50 years and is all about nurturing and enabling brilliant leaders: giving them the management skills they need to fulfil their potential.
Our task was to design and build an innovative open source tool, which would provide organisations with a ‘blueprint for balance’ and promote diversity in the workplace. The tool allows users to upload their own gender diversity content or best practice resources to a number of themes and categories, whilst also learning from those that others have contributed.
We began by assessing the content that users would be uploading onto the tool, devising categories and themes for them to sit under. Once the client was happy with how the tool would work, I was then responsible for producing wireframes and key page designs. These included; a blueprint for balance homepage, theme pages, an upload form and resource article pages.
It was important that the tool clearly communicated CMI’s values and visually fit within the rest of the site. To do this, I ensured the icons were bold and simple, on-brand, intriguing and aspirational imagery was used, and the designs are confident, succinct and straight talking.
Work completed at Appius