The CMI (Chartered Management Institute) has been actively involved in gender diversity for almost 50 years and is all about nurturing and enabling brilliant leaders: giving them the management skills they need to fulfil their potential.
Our task was to design and build an innovative open source tool, which would provide organisations with a ‘blueprint for balance’ and promote diversity in the workplace. The tool allows users to upload their own gender diversity content or best practice resources to a number of themes and categories, whilst also learning from those that others have contributed.
We began by assessing the content that users would be uploading onto the tool, devising categories and themes for them to sit under. Once the client was happy with how the tool would work, I was then responsible for producing wireframes and key page designs. These included; a blueprint for balance homepage, theme pages, an upload form and resource article pages.
It was important that the tool clearly communicated CMI’s values and visually fit within the rest of the site. To do this, I ensured the icons were bold and simple, on-brand, intriguing and aspirational imagery was used, and the designs are confident, succinct and straight talking.
Work completed at Appius
'ESPY' is a user centred app I designed to weed out rumours and lies from the facts online and help people recognise false information. It aims to get users out of passively consuming and sharing information that may not be accurate, and instead encourages them to question it and find out more.
Espy gathers the most current and relevant information from social sources and apps you are interested in and becomes an endless source of information as other ESPY users are able to rate articles and contribute photographs, videos and comments. Continuous contribution offers a collective intelligence and enables users to gain insight and understanding quickly and efficiently.
Waterside Holiday Parks have traditionally had a loyal customer base across their three parks, relying heavily on word of mouth and repeat bookings. However, with price driven bookings and aggregator sites impacting their sales, they needed new websites with simplified journeys, rich visuals, and improved availability checkers to help fill bookings during the quieter months of the year. We developed three separate park websites (Waterside, Chesil Vista and Osmington), using a .NET open source platform, Umbracco, together with the RMS booking system for real time availability and pricing.
I designed the sites with a large amount of photography to showcase the parks enviable positions, the facilities, and to create an immersive and interactive platform where users can easily explore and plan their next trip. Instead of being presented with a list of pages, the navigation also presents users with a visual which straight away helps them make choices about which home they may choose, and supports the decision making process. Regular team meetings were held focusing on improving the key user journey through to the booking engine, and working through the technical details of how components such as the navigation and carousels were expected to work.
The check availability interface consists of two screens, allowing the user to check specific dates, or quickly see the remaining available dates spread across the home types. The latter view is intended to save users time that they might have spent attempting different dates and navigating forward and back a week. The user can move freely between the two options but the 'weeks with availability' view is the default when bookings reach the 'nearly full' level.
Watersides creative look and feel
I designed the Waterside site to portray their 5-star holiday park USP using plenty of white space, a modern full width layout, large imagery and contrasting, rich black and gold colourways. Design embellishments were kept to a minimum as I wanted to let the impressive photography of the accommodation and park speak for itself.
Chesil Vistas creative look and feel
The dark blue, soft grey and white on Chesil gives a professional tone and ties in nicely to its seaside location.
Osmingtons creative look and feel
A simple evolution to the existing Osmington colourways - with the addition of two earthy tones - helped to portray Osmington’s concept of a country /secluded escape more closely.
Work completed at Appius
Capita Travel and events, are a travel, meetings and events management company who help organisations make smarter buying decisions so they can drive down their costs without compromising value to their employees. We were commissioned to develop them a new responsive corporate website, improving the user experience and content manageability for their in house team using the EPiServer CMS.
The project began with a Workshop with a wide set of stakeholders to record ideas and business objectives, identify key user groups and agree the creative direction.
Site Structure and Wireframing
I then worked on generating, iterating and finalising the site structure and wireframes, prioritising important tasks and user goals. Regular conference calls were set up to communicate progress to the client and allow them to feedback.
Concept and key page designs
Following on from the approval of the wireframes, I produced homepage concept designs exploring several different interpretations of the creative brief. This involved experimentation with rich media, imagery, iconography and angular shapes. The client wished to progress with an interface that moved away from their previous ‘box like’ feel and towards a more progressive, angular style.
I finally settled on a flat UI that used the right balance of angular elements so as not to interfere with the content and user experience. An InVision prototype was used to demonstrate the other key page designs and check stakeholders were happy with the design and UX.
We used GatherContent as a tool to collect content from the client, this allowed us to define what content we required for each page, set word limits and easily manage and extract assets and copy from one place.
QA & Testing
Working closely with the development team, my final job was to make sure the released builds effectively met UX, design and functionality deliverables. A ticketing system was used to highlight areas that didn’t match the key page designs and functional specification document, and to provide suggestions of how the highlighted issues could be rectified.
Work completed at Appius
We were responsible for designing new Spring/Summer and Autumn/Winter menus for Old English Inns - a sub brand of one of the UK’s leading pub and brewing companies, Greene King. Using our knowledge of ‘menu science’ and research into the psychology behind menu design, we used various techniques to draw the customer's attention to highly profitable items and encourage them to make certain choices.
• Prices were placed so the reader was more likely to choose what they wanted to eat, rather than making a decision based on cost
• For the Autumn/Winter menu design Old English Inns wanted to up-sell their premium steaks, I therefore encouraged customers to this choice by following the theory that a customers eyes will be drawn to the serves that are given more white space over the other dishes. Etchings were also used to illustrate the choice of quality cuts
• Colour was chosen to encourage action; stimulate appetite, support the vibe and personality of the pubs, whilst also reflecting the time of year.
• Persuasive language was used to imply great quality and influence the meal-selection process
• Heat maps were produced showing the volume of sales per week across every dish to visualise the most popular dishes, and where people’s focus were being drawn to. Research into patterns of how we read menus was then taken to understand what may have created some of these hot and cold points, and how we can make subtle tweaks to help the menus perform better
Work done whilst at CHS Agency.
JLL is a professional services and investment management firm offering real estate services to a wide range of clients, operating in 80 countries worldwide.
Following a brand refresh, JLL were looking to develop a new JLL Residential site which aligned with their business objectives, and balanced a high impact brand experience with improved UX and performance.
My designs centred around the following key objectives:
• Establish JLL as an industry leader
• Communicate the full range of services and be seen as a ‘one-stop-shop’ in the residential market
• Enable users to easily find content (research, news & opinions, publications, case studies) on content-rich pages of the website
• Enhance search and property alerting e.g. saving of searches for repeat use
• Use personalisation and behavioural based targeting to provide a simple and intelligent site experience that helps users to find relevant and related content intuitively
The challenge was to progress the success of the brand, taking the existing print assets and developing them with a refreshed and lifestyle orientated look and feel.
Knowing that people often buy into dreams, rather than products, the concept focused on the idea of 'creating a lifestyle to be proud of', and through lifestyle photography with quirky touches presented the brand and its products as aspirational yet accessible.
The design aimed to put a greater focus on trends and customers (sometimes more creative) home makeovers that they're now truly proud of, to inspire others.
I was tasked with redesigning Old English Inns children's menu so that it would be more interactive than their current design. I created various colouring and puzzle games suitable for the age range, and bought the menu to life with 'ted chef and sue chef' characters.
Work done whilst at CHS Agency.
Capita Travel and events - a division of the 73000+ employee Capita Group - wanted a completely new version of their well adopted travel portal, incorporating a whole new design, user experience and booking system, whilst aligning with their innovative ‘smarter travel’ model. ‘Smarter working’ and travel cost savings are a fundamental part of their market positioning and value add.
Our user experience work incorporated innovative new behavioural psychology concepts that aimed to help users make smarter travel decisions, encouraging them to book virtual meetings instead of arranging travel where possible. It was important to see whether these new concepts would be understood and valued by the target audience and so we created a prototype of the proposed portal solution to be validated by our users at a demo event. Further face to face and remote user testing sessions were also later completed using an updated prototype, this testing helped us gain feedback for improvement before the full build. I produced fully working interactive wireframes to test on the key target businesses across a variety of roles from travellers to travel arranger ‘superusers’. The user testing aimed to:
• Gauge how the old portal was performing
• Identify any blockers or usability issues in the new portal
• Allow users to prioritise a number of useful widgets via a card sorting exercise
• Test the understanding of the behavioural ‘challenge’, ‘guilt’ and ‘advice’ content, and the users feelings about the tone and value of these stages in the process prior to actual booking
• Help us see if the new solution was successfully altering the users travel behaviour and find out if this was seen as a positive or negative part of what the portal was offering
• Determine the strength of the visual design
We discovered that the users were extremely task focused, looking for the fastest way to make a travel booking and often feeling frustrated with extra stages in the process that were put in place to meet the businesses behaviour changing goals. I put together a ‘Findings and Recommendations’ report which included recordings of the users and the screens for the client to review and reference. Changes were made to the portal to ensure that both the businesses objectives and user needs were met without causing any frustration.
The new portal has enhanced user centred design, has been very well received, and will soon be rolled out to other businesses. We were pleased to have validated a unique blend of behavioural influence and usability with key corporate customers prior to launch.
Perfect bound design book that reflects Postmodernism, written and designed collaboratively
210mm x 210mm
The book was displayed in a university exhibition alongside a poster, model and promotional material all designed consistently.